Author-originated self-publishing has produced some nasty con-artists. These clever crooks are ready to prey upon aspiring authors with all kinds of glorious promises about what they can do to make your book the next best seller. The warning “buyer-beware” certainly applies-they will tell you whatever you want to hear about your wonderful book just to sell their services. Talk is cheap, but not when you’re writing out the check for expensive talked-about services that will never be delivered.
The best way to avoid being scammed is to check references and talk with other authors who have used the professional services you are considering. If we mention a product or service on our website or newsletters, we usually know the principals involved and have made an arrangement for Infinity authors to receive a special discount. Many of the professionals and companies we mention have been presenters at our conferences—and they’ve donated books and services to be awarded as door prizes.